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Registration of Distinctive Signs (Trademarks)

Why choose us to register your trademark?

Because in a market where more than 205,000 applications are submitted each year, the difference between a procedure and a strategy is everything.

We don't just help you register. We protect you.

  • We prevent you from wasting time and money on in-depth searches that prevent rejections.
  • We expedite your registration in a system that takes an average of 71 days.
  • We guide you with real data from a market that grew by over 300% in 20 years.
  • Your brand is unique. So is our strategy.
👉 A registered trademark not only protects your name or logo, it also builds trust and commercial value with customers and investors.



Trademark application data in Mexico:




Main classes in Nice; percentage



Statistics for applicants residing in Mexico

The percentage obtained is duly referenced in Mexico's intellectual property statistical profile for 2023, published by the World Intellectual Property Organization (WIPO). It can be consulted on the report's official website:
​ https://www.wipo.int/edocs/statistics-country-profile/es/mx.pdf.

Foreign Applications
  • This represents 7.2% of the total number of applications.


Internal Requests
  • This represents 92.8% of all applications.

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Regional Leader 🥈

Mexico is the second largest applicant for trademarks in Latin America and the Caribbean.

Total Dominance 🏆

It is #1 in Central America, with an overwhelming 81.7% share of all applications in the subregion.

Registration Boom 📈

In 2023, 164,779 trademark applications were filed, an increase of more than 300% compared to 2004 levels.

Global Vision 🌎

International applications for Mexican trademarks through the Madrid System grew by +15.4% year-on-year.

Active Protection 🛡️

There are more than 1.6 million active brands in the country, which makes for a massive and competitive market.

Agility ⚡

The average time for registering a trademark with the Mexican office is 71 days, which is relatively quick.​


Sectoral Approach 🎯

The most popular classes are Advertising and Business Management, followed by Education and Food Services.

Preferred Expansion 🚀

The main foreign destination for expanding Mexican brands is the United States.

Source: WIPO statistical profile for Mexico (2023). WIPO IP Statistics Data Center

Frequently Asked Questions

Registering your trademark gives you the exclusive right to use it in Mexico, protecting you from unfair competition. Registration prevents third parties from using a similar name or logo to confuse consumers and dilute your brand identity. It is the only way to have legal certainty and effectively defend your intellectual property.

The preliminary search is the most important and critical step. In Mexico, there are more than 1.6 million active trademarks. Submitting an application without a professional search is like crossing the street blindfolded: you risk rejection due to conflict with an identical or similar trademark already registered, wasting time, money (the official fee is non-refundable), and the opportunity to protect your name.

Your application will be denied by the Mexican Institute of Industrial Property (IMPI). You will lose the government filing fee (which is non-refundable) and, worse still, you will have alerted the owner of the earlier trademark, and may face a lawsuit for infringement if you use that name.


In Mexico, the IMPI (Mexican Institute of Industrial Property) recognizes several categories of trademarks. Knowing what type of trademark you have will help you protect it more effectively..

  • Word Mark: Protects only words, letters, or numbers. The right focuses on the name.
  • Unnamed trademark: Protects only figures, logos, or designs, excluding words.
  • Mixed trademark: Combines nominative elements (words) and non-nominative elements (design). It is one of the most common types.
  • Three-dimensional trademark: Protects the three-dimensional shape of a product, container, or packaging that makes it unique.
  • Sound Mark: Protects distinctive sounds or jingles that identify a product or service.
  • Trade Dress: Protects the overall appearance and presentation of a product or business, including colors, shapes, labels, and packaging.

To provide you with an accurate quote, please follow one of these steps:

Complete the form at Contáctenos

Send an email to patentes@unapi.mx with:

  1. Type of service you require (e.g., patent, trademark registration, etc.).
  2. Brief description of the project (e.g., “medical device,” “innovative software,” “industrial product”). We only need a general context.
  3. Your full name and contact details.

Once we receive your information, we will contact you to schedule a meeting and discuss the best strategies for your invention.